Marketing executives are increasingly being held accountable to deliver marketing performance that drives strategic business outcomes. Cogniti delivers the first and only software product that pulls together strategic, marketing, and financial plans in one place and then follows through to drive execution and management of those plans.
Can you benefit from tighter alignment between marketing operational plans and key company strategies? Between departments, processes, vendors, big data?
Would you like to accurately project the business impact of your marketing programs – before you begin execution of those programs?
Could you benefit from having forward visibility into the performance of key marketing initiatives and early alert into failing initiatives?
Would you like to squeeze more value from your existing marketing automation systems and business intelligence data?